Take for instance demographics for my C Gardiner Photography page. A little surprising to me is that nearly 60% of my viewers are female and 51% of the total are women aged 18-35.
What else do I see? Well I am most popular in Canada, and then a very distant second is Australia. nearly tied with the USA. Top cities all make sense to me, as I have lived in, or very close to all of them over the last 4 years alone.
If you go back to my last post of 2010, the Year in Review. You will see how facebook insights differ from Google's Analytics version of 'insights'.
How will I use it? Well the way I read the data it says 'not there yet - keep tryin harder' so that's what I'll do. If you want to help me in this quest of mine, use the discussion boards on my facebook page and reply in any of the threads I have posted there.
So if you are a small business owner using a personal page for your business on facebook - definitely make the switch to a proper business page and reap the benefits of knowing who is actively taking an interest in what you have to say.
(UPDATE: NOVEMBER 2012 : Since writing this, my image links have become broken, and google has changed its analytic interface, however it still provides the same if not more data, and I still recommend using it! Thank you - I am working on fixing all the broken images this month)
===== Find more photos @ www.facebook.com/cgardinerphoto====